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At Lucid Laces, community care extends far beyond the rink. As we roll into the holiday season — a time full of deals, gifts, and late-night online shopping — we want to make sure you’re staying safe, informed and protected.   This time of year, both retailers and scammers get more active. Companies are using more AI than ever to collect information about how you shop, what you click and even what device you’re using — cybcersecurity info that can change the price you’re shown for the same item.   Meanwhile, scammers are out here trying to take advantage of the hustle, offering fake deals, phishing messages and too-good-to-be-true discounts that can compromise your data with AI deepfake scams.   Protecting yourself online is one of the best gifts you can give YOU. 🔐 Did You Know?   AI-powered pricing tools — combined with holiday traffic — can show different prices to different people based on:   Your browsing history Your ZIP code Your device (iPhone users often see higher prices) How many times you looked at an item Whether you seem “ready to buy”   This is called dynamic pricing and during the holiday rush, these algorithms become even more aggressive. Lucid Laces does not participate in these tactics.   At the same time… Holiday scams spike by more than 70% as cybercriminals create fake stores, discount ads, shipping alerts and charity scams to steal information.   Your data becomes a target — and your awareness becomes your shield. 🛡️ Lucid-Approved Cybersecurity Ways to Protect Your Data This Holiday Season   1️⃣ Watch for Fake Holiday Deals If the price looks unbelievably low, the website is new, or checkout feels off — trust that instinct.   2️⃣ Watch for Fake Shipping Notifications Scammers send texts + emails pretending to be USPS/UPS. Never click links or buttons asking you to “verify” your address or pay a small fee.   3️⃣ Clear Cookies Before Big Purchases This helps neutralize dynamic pricing tools that raise the cost for returning visitors.   4️⃣ Shop in Private/Incognito Mode You’ll get cleaner search results + less tracking.   5️⃣ Use MFA (Multi-Factor Authentication) - especially for banking, email and shopping apps. One extra step = major protection.   6️⃣ Use a Strong, Unique Password for Every Account - Holiday breaches happen every year. A password manager is your best friend this season.   7️⃣ Avoid Public Wi-Fi Shopping If you’re in a cafe, airport or public place. Wait until you’re on a secure network before checking out. 💖 Why Cybersecurity Matters to Us   We’re a small, women-owned, community-powered brand. We aren't just custom roller skate laces, we care about the spaces we roll in — both online and in the rink.   Your safety, cybersecurity, your trust and your peace of mind matter. If we can help you stay aware, shop confidently and protect your personal information while you grab gifts (or treat yourself to a fresh pair of shimmer laces), then that’s community care in action.   Stay safe, stay smart and stay rollin’ this season 🎁✨  — The Lucid Laces Team

Flyer for Lucid Laces 3rd birthday celebration at Fleetwood Roller Rink Hi Lucid Fam, In honor of Women’s Entrepreneurship Day , I’m taking a moment to reflect on what it means to build something from the ground up as a woman, a roller skater, and a community-driven creator. Lucid Laces started as a small spark — a way to blend self-care, learning, culture, and giving back. Over time, it’s grown into a space where people feel connected, seen, and inspired to roll a little brighter. And that’s because of you — our community. Entrepreneurship isn’t just business. It’s healing. It’s creativity. It’s responsibility, growth and showing up even when it’s hard. My skates have always been my safe space, my clarity and my reminder that joy is a form of discipline too. As we reflect on this journey, here are a few lessons we hope inspire other women chasing their own ideas: 💡 1. Build from authenticity Your story is your brand. Your culture, your community, your lived experiences — that’s your superpower. Embrace it and let it be a gift to others. 💡 2. Let self-care be a strategy, not an afterthought For us, that’s rollerskating. Find what refills you and treat it like a non-negotiable meeting… admin time, if you will. 💡 3. Start small, stay consistent You don’t need perfect conditions. You need momentum. Lucid began with a simple minimum viable product and invited feedback. “If you build it, they will come.” 💡 4. Community is currency Pour into the people who lift you up. Celebrate them. Empower the next generation, even if no one did that for you. 💡 5. Give back however you can Impact doesn’t require scale. A conversation, a donation, an event, a resource — it all matters. You eat an elephant one bite at a time. 💡 6. Protect your joy Challenges, doubts, and noise will always exist. Move with intention and remember your “why.” There will always be detractors — the key is choosing joy and community every time. Thank you to every skater, supporter, and community member who has helped Lucid Laces grow into a movement. Your love for skating keeps us rolling. 💖🛼 Angelique & Drella

Angelique at #walktoendalz in Glenview where we exceeded our goal! On Sunday, September 21st at 10am CST at Gallery Park in Glenview, our Lucid Laces team walked together in honor of those impacted by Alzheimer’s.   For me, this walk is deeply personal. Walking for my mother, Maria, who is living with Alzheimer’s. Every step I take is a step of love, remembrance and determination to support families like ours.   We’ve exceeded our $2,000 fundraising goal of $2,325  for Team Avoa !   The North Shore Walk’s overall goal is $268,000, and together the community has already raised $228,032—but there’s still a way to go. Pinwheel flowers in remembrance of those with Alzheimer's 💜 Here’s how you can help:   👉 Donate Today – Any amount makes an impact.  👉 Learn more about Angelique's experience with this deeply important cause here Every step we take and every dollar we raise moves us closer to a world without Alzheimer’s. Thank you for supporting us, for walking beside us, and for helping honor my mom, Maria. With gratitude, Angelique & The Lucid Laces Team 💜 Lucid Laces | By Skaters, For Skaters Angelique sharing her experience caregiving for her mother, Maria with Alzheimer's on LMJ Lost Souls YouTube podcast   Learn more about Angelique's experience with this deeply important cause here: https://share.google/2bFVlTtlWgifgSUaV