Stay Safe Online This Holiday Season 🎁✨ Cybersecurity Edition

At Lucid Laces, community care extends far beyond the rink. As we roll into the holiday season — a time full of deals, gifts, and late-night online shopping — we want to make sure you’re staying safe, informed and protected.

This time of year, both retailers and scammers get more active.

Companies are using more AI than ever to collect information about how you shop, what you click and even what device you’re using — cybcersecurity info that can change the price you’re shown for the same item.

Meanwhile, scammers are out here trying to take advantage of the hustle, offering fake deals, phishing messages and too-good-to-be-true discounts that can compromise your data with AI deepfake scams.

Protecting yourself online is one of the best gifts you can give YOU.

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🔐 Did You Know?

AI-powered pricing tools — combined with holiday traffic — can show different prices to different people based on:

• Your browsing history

• Your ZIP code

• Your device (iPhone users often see higher prices)

• How many times you looked at an item

• Whether you seem “ready to buy”

This is called dynamic pricing and during the holiday rush, these algorithms become even more aggressive. Lucid Laces does not participate in these tactics.

At the same time…Holiday scams spike by more than 70% as cybercriminals create fake stores, discount ads, shipping alerts and charity scams to steal information.

Your data becomes a target — and your awareness becomes your shield.

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🛡️ Lucid-Approved Cybersecurity Ways to Protect Your Data This Holiday Season

1️⃣ Watch for Fake Holiday Deals If the price looks unbelievably low, the website is new, or checkout feels off — trust that instinct.

2️⃣ Watch for Fake Shipping Notifications Scammers send texts + emails pretending to be USPS/UPS. Never click links or buttons asking you to “verify” your address or pay a small fee.

3️⃣ Clear Cookies Before Big Purchases This helps neutralize dynamic pricing tools that raise the cost for returning visitors.

4️⃣ Shop in Private/Incognito Mode You’ll get cleaner search results + less tracking.

5️⃣ Use MFA (Multi-Factor Authentication) - especially for banking, email and shopping apps. One extra step = major protection.

6️⃣ Use a Strong, Unique Password for Every Account - Holiday breaches happen every year. A password manager is your best friend this season.

7️⃣ Avoid Public Wi-Fi Shopping If you’re in a cafe, airport or public place. Wait until you’re on a secure network before checking out.

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💖 Why Cybersecurity Matters to Us

We’re a small, women-owned, community-powered brand. We aren't just custom roller skate laces, we care about the spaces we roll in — both online and in the rink.

Your safety, cybersecurity, your trust and your peace of mind matter. If we can help you stay aware, shop confidently and protect your personal information while you grab gifts (or treat yourself to a fresh pair of shimmer laces), then that’s community care in action.

Stay safe, stay smart and stay rollin’ this season 🎁✨

 — The Lucid Laces Team