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What this session is for: - Learning roller skating basics or improving technique - Balance, posture, stopping, and turning - Building confidence on skates - Getting unstuck or refining specific skills What to expect: - A private 30-minute skating lesson - Instruction tailored to your level and goals - Clear guidance you can practice after the session Good to know: - Please bring your own skates, protective gear and maybe a notebook - All skill levels welcome

What this session is for: - Skate setup and adjustments - Wheel and bearing questions - Fit, comfort, and troubleshooting issues - Learning basic maintenance and care What to expect: - One-on-one guidance for your specific skates - Practical tips you can use at home - Honest recommendations (no pressure to buy) Good to know: - Bring your skates with you - This is a consultation, not a full repair service

What this virtual session is for: - New skaters who want a friendly introduction into roller skating fundamentals - Community connection - Asking questions before committing to lessons - Talking through goals, fears, or curiosities What to expect: - A casual, pressure-free conversation - Time to ask anything skating-related - Guidance on what might be a good next step for you Good to know: - No skating required (unless you want to!) - Great starting point if you’re unsure where to begin

If you skate regularly, you already know that small details can change your whole setup . The wheels you choose, how tight your trucks are, the music playing at the rink — and yes, even your skate laces . At Lucid Laces, we started with a simple idea: skaters should have gear that reflects the culture and movement of skating. Lucid isn’t just about selling laces. It’s about creating pieces that feel like they belong in the skate community. Here’s what makes Lucid different and why more skaters are switching. Built by Skaters, Lucid Laces is Not Just a Brand Lucid Laces started in Chicago surrounded by people who love skating. If you’ve ever been at a rink or a late-night session, you know the energy. The music, the creativity, the way everyone expresses themselves through movement. Lucid was inspired by that culture. We design laces that fit skating the way we actually skate , not just how products look on a shelf. That means thinking about: durability style how laces move while skating how they look under rink lights Small Batch Instead of Mass Produced Most skate accessories are produced in huge quantities. Outgoing orders Lucid Laces does things differently. We release small batch pieces , which means we can experiment with new colors, styles, and ideas without losing the personality behind the brand. This approach lets us create things like: reflective skate laces glow-in-the-dark styles iridescent colorways Each release feels more like a drop from the community , not just another product. Designed for Real Skate Sessions If you skate a lot, you know your laces go through a lot too. Between tightening boots, practicing footwork, and long sessions at the rink, your setup needs to hold up. Lucid laces are designed with skating in mind: strong materials consistent lace tension colors that stay vibrant They’re made to work for different styles of skating, whether you’re into jam skating, rhythm skating, or outdoor sessions . Style Matters in Skate Culture Skating has always been about more than movement. It’s also about style and expression . From custom boots to creative outfits, every skater develops their own look. Lucid laces give skaters another way to express that style. Some people love reflective laces that shine at night .Others prefer glow laces when the rink lights go down . And some just want a color that makes their setup stand out. A Community First Brand One of the best parts of running Lucid is seeing how people use the laces in their own skating. Skaters tag us in videos, show their setups, and share moments from the floor. That community energy is what keeps the brand moving. Lucid Laces exists because people love skating and want products that feel like they belong to that culture. If You’re Thinking About Upgrading Your Setup If you’ve never tried Lucid before, the best way to understand it is to see the laces on the floor. Whether you’re skating under rink lights, outside at night, or just building your perfect setup, the right details can make a difference. Explore the different styles and see what fits your skate setup.

At Lucid Laces, community care extends far beyond the rink. As we roll into the holiday season — a time full of deals, gifts, and late-night online shopping — we want to make sure you’re staying safe, informed and protected.   This time of year, both retailers and scammers get more active. Companies are using more AI than ever to collect information about how you shop, what you click and even what device you’re using — cybcersecurity info that can change the price you’re shown for the same item.   Meanwhile, scammers are out here trying to take advantage of the hustle, offering fake deals, phishing messages and too-good-to-be-true discounts that can compromise your data with AI deepfake scams.   Protecting yourself online is one of the best gifts you can give YOU. 🔐 Did You Know?   AI-powered pricing tools — combined with holiday traffic — can show different prices to different people based on:   Your browsing history Your ZIP code Your device (iPhone users often see higher prices) How many times you looked at an item Whether you seem “ready to buy”   This is called dynamic pricing and during the holiday rush, these algorithms become even more aggressive. Lucid Laces does not participate in these tactics.   At the same time… Holiday scams spike by more than 70% as cybercriminals create fake stores, discount ads, shipping alerts and charity scams to steal information.   Your data becomes a target — and your awareness becomes your shield. 🛡️ Lucid-Approved Cybersecurity Ways to Protect Your Data This Holiday Season   1️⃣ Watch for Fake Holiday Deals If the price looks unbelievably low, the website is new, or checkout feels off — trust that instinct.   2️⃣ Watch for Fake Shipping Notifications Scammers send texts + emails pretending to be USPS/UPS. Never click links or buttons asking you to “verify” your address or pay a small fee.   3️⃣ Clear Cookies Before Big Purchases This helps neutralize dynamic pricing tools that raise the cost for returning visitors.   4️⃣ Shop in Private/Incognito Mode You’ll get cleaner search results + less tracking.   5️⃣ Use MFA (Multi-Factor Authentication) - especially for banking, email and shopping apps. One extra step = major protection.   6️⃣ Use a Strong, Unique Password for Every Account - Holiday breaches happen every year. A password manager is your best friend this season.   7️⃣ Avoid Public Wi-Fi Shopping If you’re in a cafe, airport or public place. Wait until you’re on a secure network before checking out. 💖 Why Cybersecurity Matters to Us   We’re a small, women-owned, community-powered brand. We aren't just custom roller skate laces, we care about the spaces we roll in — both online and in the rink.   Your safety, cybersecurity, your trust and your peace of mind matter. If we can help you stay aware, shop confidently and protect your personal information while you grab gifts (or treat yourself to a fresh pair of shimmer laces), then that’s community care in action.   Stay safe, stay smart and stay rollin’ this season 🎁✨  — The Lucid Laces Team

Flyer for Lucid Laces 3rd birthday celebration at Fleetwood Roller Rink Hi Lucid Fam, In honor of Women’s Entrepreneurship Day , I’m taking a moment to reflect on what it means to build something from the ground up as a woman, a roller skater, and a community-driven creator. Lucid Laces started as a small spark — a way to blend self-care, learning, culture, and giving back. Over time, it’s grown into a space where people feel connected, seen, and inspired to roll a little brighter. And that’s because of you — our community. Entrepreneurship isn’t just business. It’s healing. It’s creativity. It’s responsibility, growth and showing up even when it’s hard. My skates have always been my safe space, my clarity and my reminder that joy is a form of discipline too. As we reflect on this journey, here are a few lessons we hope inspire other women chasing their own ideas: 💡 1. Build from authenticity Your story is your brand. Your culture, your community, your lived experiences — that’s your superpower. Embrace it and let it be a gift to others. 💡 2. Let self-care be a strategy, not an afterthought For us, that’s rollerskating. Find what refills you and treat it like a non-negotiable meeting… admin time, if you will. 💡 3. Start small, stay consistent You don’t need perfect conditions. You need momentum. Lucid began with a simple minimum viable product and invited feedback. “If you build it, they will come.” 💡 4. Community is currency Pour into the people who lift you up. Celebrate them. Empower the next generation, even if no one did that for you. 💡 5. Give back however you can Impact doesn’t require scale. A conversation, a donation, an event, a resource — it all matters. You eat an elephant one bite at a time. 💡 6. Protect your joy Challenges, doubts, and noise will always exist. Move with intention and remember your “why.” There will always be detractors — the key is choosing joy and community every time. Thank you to every skater, supporter, and community member who has helped Lucid Laces grow into a movement. Your love for skating keeps us rolling. 💖🛼 Angelique & Drella